Cement Consumer Satisfaction

 ARC2005LAFARGE,The report of consumer demand and satisfaction in Chongqing cement market.There are about XXX cement enterprises in Chongqing city, the design power is XX.5million tons,  according to ‘the association of Chongqing cement’, The total cement output is about XX.9 million tons in 200X.
  The scale of  Chongqing building constructor is huge in recent years, the investment for fixed assets is increased by 20 percent, in that the investment for real estate is increased by 30 percent,Based on forecast,the scale for building constructor in Chongqing will still increase by rapid speed in future. Thereby, the growth potential for cement market is very good.But the data of  ‘digital cement ’ show there are about 74 cement enterprises to the bad in Jun 200X.It is obviously that the marketing position before the cement enterprise in Chongqing is very serious.
  Chongqing xxx-ARC  company was be established in 2003 on the base of  the original Chongqing cement factory. The new cement production line will be completed in the middle period of 200X , when it will achieve 1.8 million tons productivities. In recent years, xxx-ARC  has successively consolidated the original user market by its advanced production craft and the good product quality and the management superiority . Now, Chongqing xxx-ARC company decide to perform much research in order to continue the consolidated customer resources and develop new user market and then enhance the overall market share of xxx-ARC. the satisfaction research was carried out on existing users in the Chongqing area and  the market demand research is on the potential cement user . The goal  of these researches was to distinguishes the satisfaction for xxx-ARC and its competitors in existing users and  acquire the next step of user management strategy and the marketing work direction.